The highly acclaimed fashion brand was established in Helsinki, Finland, in 2002 by brand’s creative design director YAT, a Hong Kong born designer who made his way to Finland through London and Tokyo. See his full story on the video above filmed by Nadi Hammouda & Oona Heleena for We Are The People.
Designer YAT’s background:
1991 — BA Honours Degree in Fashion/Textiles. Kingston University, School of Fashion. U.K.
1988 — Shoemaking at ‘Clarks Shoe Design Studio’. Somerset, U.K.
1988 — B/TEC National Diploma. Plymouth College of Art & Design, U.K.