The Brand

2OR+ is a young, original and dynamic fashion brand based in Helsinki, Finland. The label is known for skillful unconventional cutting, poetic story of colours and inventive textures. Products are well made and a lot of attention is paid to details. The key factors of the 2OR+ philosophy are creativity in symbiosis with wearability. The clothes are eclectic but they stand the test of time; the designs are made to last.

The brand name reflects the fact that in order to create and evolve in the nature, two or more elements are required. The brand name is pronounced ʻTwo or plus”.

The highly acclaimed fashion brand was established in Helsinki, Finland, in 2002 by brand’s creative design director YAT.


In addition to our own brand 2OR+ Flagship store also sells a variety of top-quality shoe brands, including Fiorentini+Baker, Moma, Anniel, Trippen, Royal Republique and Losers.

Contact Us


2OR+ Flagship Store

Fredrikinkatu 35, 00120 Helsinki
Monday to Friday: 11 am to 6 pm Saturday: 11 am to 3 pm