Our creative director Yat was chosen as one of the top dressers in Finland in the May issue of Finnish Gloria Magazine.
“Form is more interesting than trends”, says Yat. “One should dress comfortably, but also respect the situation and etiquette. Body language and gestures tell more about the person than clothing. A strong persona can be stylish even when pulling a bit shabbier look. I mainly make my own clothing out of my collections’ excess materials. Comfort, fit and right proportions are key things for me. Fashions really come and go. I value textures, surfaces and craftsmanship more than trends. I really enjoy colours and pay attention to fibres and yarns. People can wear all colours; it just depends how they manage to combine colours and use different kinds of surfaces and translucent materials together. ”